Challenge
What communication framework can be established for the City of Geneva’s digital policy that will effectively bring relevant discussions and themes to the forefront in public spaces?
Angle
Connectons_demain: A vision aimed at reestablishing a positive narrative around digital technology, highlighting its role as a source of progress for all, as opposed to the commonly heard sentiment of “it was better in the past.
Dispositif / Device
A visual universe that seamlessly combines functionality (with references to the digital icons we all engage with daily) and emotion (through interactive silhouettes), designed to cover all aspects of the City of Geneva’s digital policy: data protection, digital detox, creation, and innovation. This approach would be implemented across a 360° strategy, encompassing print, digital, signage, and beyond.
