Challenge
How to evolve the image of Geneva as a canton of nature and not just an urban canton.
Angle
Dansmanature.ch. A website name designed as a communication campaign slogan.
Dispositif / Device
A digital platform that showcases all the activities, natural sites, and species to discover in Geneva, with a strong interactive approach. The campaign will be rolled out through social media, sponsorships, outdoor advertising, and an integrated strategy and a virtual reality component.
