Two tablets display a nature-themed website created by an agence digitale; one shows a form with an illustrated outdoor scene, while the other features green destination cards highlighting animals and locations. The background is light gray.

Dansmanature.ch

#Digital #Publicité #Public

Challenge

How to evolve the image of Geneva as a canton of nature and not just an urban canton. 

 

Angle

Dansmanature.ch. A website name designed as a communication campaign slogan.

 

Dispositif / Device

A digital platform that showcases all the activities, natural sites, and species to discover in Geneva, with a strong interactive approach. The campaign will be rolled out through social media, sponsorships, outdoor advertising, and an integrated strategy and a virtual reality component.