Challenge
How can we promote a unique property for sale in an original way?
Angle
“Domaine de La Perchette: A Rare Gem on the Shores of Lake Geneva.” A five-episode series modeled after shows like L’Agence, designed to explore the luxury real estate market in Geneva.
Dispositif / Device
A trailer will be first released as a push ad on YouTube, Facebook, and Instagram, followed by the rollout of five episodes in a remarketing strategy. All content will lead viewers to the website laperchette.ch for more detailed information about the property.
