Challenge
What communication territory can be established for the City of Geneva’s digital policy that will effectively bring relevant discussions and themes to the forefront in public spaces?
Angle
How can we reposition a real estate brand that represents the heritage of the Romandy region?
Tools
A positioning that translates into a refreshed identity and a comprehensive 360° look and feel. A launch campaign featuring innovative visual treatment that bridges the gap between real estate and art, paying homage to the aesthetic sensibility of the family in charge.