Advertising Agency

When a company engages in institutional or product communication, it must first answer the following questions: ‘What am I saying?’ and ‘How am I saying it?’ The relevance of the responses to these two questions determines the success of the communication. 

In this context, the focus on articulating the elements to be communicated, defining the messages, and then selecting the appropriate materials are key factors for success in the short, medium, and long term. miind is an advertising agency that offers a straightforward collaborative methodology to support all stages of positioning, design, creation, and deployment of communication campaigns.

Product & Service Positioning

Effective communication starts with a clear articulation of your product and service offerings. Over time, portfolios tend to accumulate based on opportunities, and sometimes is necessary to clarify the architecture of its offers. This is where miind steps in before launching campaigns, specifically by offering:

• preliminary market and competitor analysis to map out the ranges of competing products and services,
• structuring or restructuring product and service lines based on business objectives,
• positioning products or services according to the identified expectations of target audiences and determining unique selling propositions (USPs).

Campaign design

The planning and design teams at miind create advertising campaigns tailored to enhance brand image or achieve business goals, guided by clearly defined objectives, which include:

• Identifying the expectations of the target audience and consumer insights related to a company, product, or service,
• determining the communication angle (attribute/benefit) that best addresses these insights,
• creatively designing campaigns, including product launches, periodic promotions, promotional activities, and internal communications.

Campaign Deployment 

Ultimately, a good communication idea only reaches its full potential through optimized distribution and repetition. This is even truer in a world where everyone is constantly bombarded with messages. miind, along with its creative community, assists you with:

• identifying the priority channels and materials needed to achieve your objectives, whether digital, print, promotional, or event-based.,
• adapting concepts for the identified priority channels,
• producing essential tools and materials, such as videos, ads, posters, articles, and mailings,
• orchestrating distribution, monitoring, and performance reporting.