Branding agency

The brand is the unique representation of a company or product in the market. It acts as a reference point for customers, partners, and collaborators, expressed through both tangible elements (name, logo, visual identity) and intangible aspects (values, equity, personality). It plays a key role in creating preference.

In this context, prioritizing brand creation or its updates is crucial for generating medium- to long-term value.

Therefore, as a branding agency, miind provides a simple, collaborative methodology to assist with all stages of brand creation or brand updates.

Brand Strategy and Positioning 

These are the foundations of the house—the solid base upon which everything is built to create a strong and unique brand in its market. Following the methodology outlined here, miind offers:

• a preliminary study of the market and competitors to visualize the territory occupied by each competitor in a given market,
• a detailed analysis of target audiences (personas) and their expectations to identify the key elements that the brand’s response must address,
• the positioning ladder (vision/values/benefits/mission) serves as a key component of the communication strategy,
• choosing the main storytelling angle and developing a baseline (or tagline) to represent the brand’s narrative, along with relevant lexical fields.

Creation of Brand Identity

After establishing the foundations, the initial expression of a brand’s positioning is its identity. At times, it needs to be developed or adapted to reflect the new reality. In this context, miind provides support in the following ways: 

• The creation or modification of the logo according to the objectives and the established positioning elements,
• The development of the brand’s visual identity beyond the logo, including all visual components essential for its representation (typography, color palette, graphic style, photographic style),
• the formulation of a brand manifesto that captures the positioning and storytelling, tailored for various target audiences.

Deployment of the Visual Identity and Applications

In the end, the storytelling should be executed through carefully selected and custom-designed tools. miind provides its multidisciplinary teams to support you with:

• the creation of the brand’s digital assets: website, social media, interactive advertising,
• the development of the brand’s print materials: publications, press advertising, billboards, promotions, and POS displays,
• the creation of the brand’s retail environment: pop-up stores, booths, shops, merchandise, etc.